The people in power, the ones doing all this hideous stuff on our behalf, know pretty much exactly what they are doing, and why. And we do too.

Choosing to lead a life with less of a focus on shopping for pleasure is good both for personal happiness and the health of the planet.

The Want Project will be a journey back in time, peeling back and examining layer after layer of our consumerist culture to understand how we got here - and how to adjust to life in an age of limits.